Toyota was founded in 1937 by Kiichiro Toyoda and is based in Toyota City, Aichi, Japan. Worldwide they employ over 300,000 people and is the world's largest auto maker by sales volume.

They also offer financial services and produce the Scion, Lexus, Daihatsu, and Hino lines of cars.
'Oh what a feeling', 'Who could ask for anything more?', 'I love what you do for me, Toyota.', 'Get the Feeling', and 'Moving Forward' are just some of the several successful marketing slogans Toyota has used over the years.

The principles of Toyota are as follows:

1. Base your management decisions on a long-term philosophy, even at the expense of short-term goals
2. Create continuous process flow to bring problems to the surface
3. Use "pull" systems to avoid overproduction
4. Level out the workload
5. Build a culture of stopping to fix problems, to get quality right the first time
6. Standardized tasks are the foundation for continuous improvement and employee empowerment
7. Use visual control so no problems are hidden
8. Use only reliable, thoroughly tested technology that serves your people and processes
9. Grow leaders who thoroughly understand the work, live the philosophy, and teach it to others
10. Develop exceptional people and teams who follow your company's philosophy
11. Respect your extended network of partners and suppliers by challenging them and helping them improve
12. Go and see for yourself to thoroughly understand the situation (genchi genbutsu)
13. Make decisions slowly by consensus, thoroughly considering all options; implement decisions rapidly
14. Become a learning organization through relentless reflection and continuous improvement

Cars manufactured by Toyota:
4Runner, Amazon, Avalon, Avensis, Avensis Verso, AYGO, Camionnette, Camry, Camry Solara, Carina, Celica, Celica Supra, Colorado, Corolla, Corolla Verso, Corona, Cressida, Echo, FJ Cruiser, Fourgonnette, HiAce, Highlander, HiLux, HiLux Tundra, Kluger, Land Cruiser, LandCruiser, LandCruiser 100, LandCruiser 70, LandCruiser 90, LandCruiser Amazon, LandCruiser Hg 80, Lite Ace, Mark II, Matrix, MR2, MR2 Spyder, Paseo, Pickup, Picnic, Prado, Prerunner, Previa, Prius, RAV4, Scion, Sequoia, Sienna, Solara, SportsVan, Starlet, Station Wagon, Supra, T100, T1000, Tacoma, Tarago, Tercel, Town Ace, Traveler, Tundra, Van, Yaris, and Yaris Verso.